9/13/2023 0 Comments Manage linkedin groupsLet’s get started! What are LinkedIn Groups? And lastly, what are the benefits of joining/creating a LinkedIn Group.How can you start a successful LinkedIn Group.How you can search for LinkedIn groups to join.What LinkedIn Groups mean for businesses.If you haven’t joined or created a LinkedIn Group yet, this is your sign to start. “If you don’t have your own LinkedIn Group, post the same poll across a variety of industry groups and aggregate the responses to use as research in a blog post or report.LinkedIn Groups are an underused yet effective way of growing your network and establishing yourself as a thought leader. For example, a software company could say, which feature would you most like to see added to our software functionality in 2014?” she suggests. “Post a poll within your own customer or user LinkedIn Group to collect feedback on your product or service. “LinkedIn Groups allow you to create free polls with up to five answers,” adds Katie Hollar, marketing manager, Capterra, a free service that helps businesses find the right software. For example, as a LinkedIn sales trainer, I asked a group of VPs of Sales what training methodologies they prefer (classroom, webinars, online self-study…).” “Join a LinkedIn Group whose members represent your market and simply pose your question. “Want a fast and cheap way to find out what your market thinks? Ask them on LinkedIn,” says Kurt Shaver, founder, The Sales Foundry. Conduct market research (including polling group members/customers). “Recruiters should post jobs to the Discussion section of Group their post will be sent out as a daily email to every person in the group,” says Katie Sansone, social media manager at executive recruiting firm Windsor Resources.Ħ. “Maintain a 7/1 ratio - seven useful pieces of content to one promotional.”ĥ. LinkedIn promotes the top contributors in each group, and gives your content recognition earn new connection requests and enquiries.”Ībove all, “don’t be self-serving,” says Misha Sobolev, director,. “Post great content might benefit others in the group. “Answer questions others post in the group, direct them to resources which may help use your experiences to help others,” adds Clare McDowall, the founder of consulting company Socially Good. ![]() And “more profile views can lead to an increase in your network and possible inbound leads.” ![]() ![]() “According to LinkedIn, participants who comment on group discussions get four times the number of profile views,” he notes. If you want to establish yourself as a trusted resource or thought leader on LinkedIn, “contribute to group discussions,” says Jeff Zelaya, a sales executive at Vocus, which provides cloud-based marketing and PR software and consulting. Establish yourself as a thought leader or expert. “This method can be used to provide best practices, establish your brand as an industry leader, or promote products or services in a natural and organic way.”Ĥ. “Identify groups with members who are prospective clients or influencers in your industry and then create content such as articles, how-to’s, guides and blog posts that feature subjects relevant to that group,” says Sara Flick, manager of content strategy and PR for ZOGDigital, a search and social marketing company. Join groups where your customers and prospects are. So how can your business or brand take advantage of LinkedIn Groups? Industry executives, recruiters and LinkedIn experts offer eight tips regarding how companies can get the most out of LinkedIn Groups.ġ. LinkedIn Groups “provide a place for professionals in the same industry or with similar interests to share content, find answers, post and view jobs, make business contacts, and establish themselves as industry experts,” according to LinkedIn.
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